Persona is for those who choose not to leave presence to chance.
Founders stepping into public visibility. Speakers who want their presence to match the power of their message. Senior professionals moving into a new level of leadership. Professionals in transition who are ready to show up as who they have become, not who they were.
What they share: they know something needs to shift. They cannot always name it. And they are done waiting for it to sort itself out.
The shift clients experience is hard to put into words. Others notice it before they do. That is the point.
Persona meets you where you are. Virtually or in person, from your boardroom to your city.
Coaching and strategy
One-on-one coaching woven into every engagement, not treated as a separate service.
Virtual sessions
Private 60 to 90 minute video sessions, recorded and yours to keep.
In-person available
Michelle travels to clients for engagements that benefit from a more hands-on experience. Travel costs are covered by the client and confirmed at intake.
Global reach
Clients across North America, the UK, and beyond.
Work with Persona
Work with Persona
Every engagement is tailored to where you are and where you are headed. Full details, including pricing, are shared once we have connected and confirmed the right fit. All engagements begin with a discovery call.
THE PRESENCE AUDIT – Virtual
The starting point. A single focused session where Michelle reviews where you currently stand, what is working, what is undermining you, and exactly where to focus first. You leave with a written summary and three clear priorities. The first step toward showing up differently.
THE ALIGNMENT SESSION – Single deep-dive — Virtual or in person
For the professional who knows something needs to shift but cannot quite name it yet. One focused session that brings clarity to who you are in this chapter, how you want to be perceived, and what needs to change for the right people to see it.
THE PERSONA RESET – Four-week engagement — Virtual or in person
For those in meaningful transition who need more than a single session. A comprehensive reset — coaching, communication strategy, and visual alignment working together. You leave with a cohesive, intentional presence that reflects exactly who you have become and where you are headed.
THE PERSONA RETAINER – Ongoing partnership — Virtual or in person — 3-month minimum
For those who are always in the room and need a trusted advisor consistently available. Monthly sessions, direct access between engagements, and strategic support for every visibility moment as it arises. For clients where the work compounds over time.
Service 2
A short paragraph describing exactly what this service offers and how it helps clients. This is your chance to convince the visitor that your business is the right choice for them.
Service 3
A short paragraph describing exactly what this service offers and how it helps clients. This is your chance to convince the visitor that your business is the right choice for them.
FAQ
Q: Is this only for executives or public figures?
Not at all. Persona works with founders, speakers, senior professionals, and people navigating meaningful transition. What they share is not a title. It is a readiness. They know something needs to shift and they are done waiting for it to sort itself out.
If that sounds like you, you are in the right place.
Q: What’s the difference between this and personal styling
Personal styling addresses what you wear. Persona addresses who you are and how that comes across in every room you walk into.
Yes, visual alignment is part of the work. But it follows the coaching and strategy, not the other way around. We work from the inside out. The wardrobe is the last layer, not the starting point.
Q: What’s included in the monthly retainer?
One 90-minute coaching and strategy session per month
✓ Direct access between sessions for time-sensitive decisions
✓ Quarterly presence review
✓ Media and visibility moment preparation
✓ Personal shopping coordination (as needed)
Is your work delivered with provacy and discretion?
es. Every engagement is conducted in complete confidence. What is discussed, what is worked on, and who Michelle works with remains private. That is not a policy. It is a professional standard that has never been compromised and never will be.
Q: Can you shop for me?
Yes. Personal shopping and wardrobe curation are available as a standalone service or as an add-on to any core engagement. Details are confirmed at intake.
Q: Do you work with companies or offer services for employee development?
Yes. Persona works with organizations navigating growth, leadership transition, or a shift in how their people show up. Engagements are customized to the team’s specific context and can range from a half-day presence workshop to ongoing executive coaching. If you are looking for something tailored to your organization, the best starting point is a conversation.
Q: Do you travel to meet with clients in person?
Yes. Select services can be delivered in person, and travel may be arranged for clients or engagements requiring a more immersive, hands-on experience. Travel fees apply and are determined based on location and scope of service.
Persona is for those who choose not to leave presence to chance.
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